People hate social login

Sign-in-With-Facebook-Twitter-Buttons1

A great short post from the Mozilla Identity Blog reports that people generally do not like using Twitter and Facebook as identity services, and generally hate it when they are _forced_ to do so.

The interesting thing about this is that behavioural economics and privacy studies would predict that people would like these for reasons of 1) convenience 2) lack of privacy concerns.

However, the increased salience of the risks to personal information being made by popular news and media outlets may be helping to raise people’s sensitivity to the potential issues of granting 3rd parties access to their main social network profiles. The question we don’t know the answer to is whether this represents a shift in attitudes or literacy.

Users don’t like social login, from mozilla

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